These days, a lot of formula research happens online, but there’s comfort and convenience in holding a product and reading the label in person. That’s where stores like Target come in.
Target offers a wide selection of infant formula, as well as other baby essentials, making it a one-stop shop for families across the country. Target is also the #1 place Nara Baby app families shop for infant formula, making Target a natural partner for Nara Organics and all of our feeding families.
Keep reading to find out how Nara is different from every other infant formula at Target, and how our formula ended up on Target shelves four months ahead of schedule.
Why families shop for infant formula at Target
With 1,900 locations nationwide, Target’s red bullseye is a familiar sign. Signaling choice and quality, Target makes it easy to find exactly what you need. And when you have a baby, you often need what you need now.
With stocked shelves and easy online ordering, Target is a great choice for buying infant formula. Quickly grab a can of formula when you’re shopping for diapers and wipes, order with 2 hour pickup while you’re out running other errands, or schedule same-day delivery to your home.
Target is also committed to stocking a wide range of infant formulas, meeting the different needs of babies and families. From hypoallergenic formula, to gentle options, to whole milk organic infant formulas, Target has a wide range of baby formula choices.
Nara Organics is the newest formula option on Target shelves. Made in Germany to U.S. and EU food safety standards, Nara is a USDA Organic formula that uses only whole milk (no skim) and adds prebiotics to help support soft poops. Nara is the first new formula brand to launch in Target in more than two years.
Shopping at Target allows families who rely on SNAP benefits to use their EBT card to purchase infant formula, an essential food for babies. With RedCard savings, Target Circle rewards, and baby registry perks, Target is a convenient, budget-friendly way to shop for infant formula.
How Nara Organics is a one-of-a-kind infant formula at Target
A few things make Nara Organics a truly unique formula at Target:
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Nara meets EU and U.S. food safety standards. Nara is made in Germany in a BRCGS A+-certified facility, so our formula isn’t European-inspired — it’s made in Europe to strict safety standards. Nara is an American formula, which means we also meet all FDA requirements.
- Nara uses only whole milk, no skim. Many other "whole milk" formulas use a mix of whole and skim milk. Nara has the most whole milk fat of any formula sold in the U.S. (and at Target). Nara obtained a special FDA clearance to use the highest percentage of whole cows’ milk in U.S. infant formula.
- Nara is backed by its own completed clinical trial. Nara is the first USDA organic whole milk infant formula to complete a 12-month clinical trial. The trial measured real growth outcomes — weight, length, and head circumference — in a randomized, double-blinded clinical study.
- Nara's recipe is completely unique. Many infant formulas (even from new brands) are based on existing recipes from co-manufacturers. Our team spent 7 years working with scientists and pediatricians to create a formula built on the latest science.
- Nara focuses on brain and gut health for babies. We include DHA and ARA, as well as inositol and choline, to support brain development (all found in breastmilk). We also add organic GOS, a prebiotic derived from organic lactose, to support digestion and soft poops.
Like all formulas, Nara is modeled after breastmilk. We use an easy-on-tummies 60:40 whey to casein ratio, which mimics mature breastmilk. Lactose is the major carb in our formula, also like breastmilk. We add prebiotics to support digestion and soft poops. You’ll never find skim milk, soy, palm oil, corn syrup solids, maltodextrin, or GMO ingredients in our formula.
For years, parents have wanted the quality and strict safety standards of German-made formula paired with the reassurance of FDA approval and clean, organic ingredients. Nara Organics offers all of this to families — the best of all worlds now available at Target.
The story behind Nara’s launch at Target
Esther (Nara’s founder) began talking with Target in 2022, three years before Nara Organics formula launched. Because Nara’s recipe and manufacturing are so unique, the Target team was excited and committed to bringing this extremely high-quality infant formula to their customers.
Originally scheduled to launch at Target in April 2026, the Target team asked if Nara could come onto shelves in December 2025. This was four months earlier than expected. Many Nara families had asked when Nara Organics would be available in stores, so our team was thrilled to give families more options and flexibility as soon as possible.
Target is committed to offering families a variety of high quality infant formulas, and they recognized early on that Nara Organics was creating an exciting formula based on the latest science and the excellence of German manufacturing — a first for formula available at Target.
Keep formula on hand with a Nara Organics subscription plan
Many Nara families prefer to stay stocked with formula each month, and they sign up for a Nara subscription plan. With Nara available at Target stores nationwide, a subscription is even more foolproof, with the option to grab an extra can just down the road.
Nara’s subscription offers 10% off every month, free shipping every 2, 4, 6, or 8 weeks, plus priority access to formula. It’s easy to reschedule, pause, edit, or cancel anytime in your online account. We’re committed to transparency for all families, and that includes our subscription. You’ll never have trouble finding where to edit or cancel your plan.
How to save money on infant formula at Target
Target offers several ways to make shopping for infant formula more affordable.
- Save 5% on every purchase with a RedCard
- Join Target Circle and keep an eye on weekly deals
- Look for baby deals during Target Circle week, a big event that happens every spring and fall
- If you qualify, use your EBT card for eligible formula purchases, including Nara Organics
If you’re buying formula every month, consider a Nara subscription, which gives you a consistent 10% off and free shipping. Subscription plans start at just 2 cans/month, so there’s a bundle size for everyone.
How to check whether Nara Organics is in stock at your local Target
Need to grab a can of formula? Before leaving the house, check the Nara Organics Target page to see inventory at your local store. If your store happens to be out of stock, tap “Show in-stock stores” to see where Nara is available nearby.
Another Target tip? When you’re in the store, you can use the Target app to scan formula labels in order to compare ingredients and read customer reviews before buying.
Frequently asked questions about Nara Organics at Target
Is Nara Organics the same as European formula?
Nara Organics is an American formula brand, but it is manufactured in Germany in a BRCGS A+-certified facility. That means it meets both EU and FDA standards. Unlike gray-market European formulas, Nara is fully FDA-approved and specifically formulated for the U.S. market.
How is Nara different from Bobbie?
Both Nara and Bobbie are USDA organic whole milk infant formulas available at Target. The key differences: Nara completed a 12-month randomized clinical trial (Bobbie has not completed a comparable trial), Nara is manufactured in Germany in a BRCGS A+-certified facility, Nara include organic prebiotics to support gut health, and Nara has received special FDA clearance to include the highest milk fat percentage of any U.S. infant formula.
Does Nara have a clinical trial?
Yes. Nara is the first USDA organic whole milk infant formula to complete its own 12-month randomized clinical trial. The trial measured real infant growth outcomes and proves that Nara supports growth, is safe for babies, and is well tolerated, meaning it's easy to digest.
Where is Nara Organics formula made?
Nara formula is made in Germany in a BRCGS A+-certified manufacturing facility — the highest safety rating available. It is regulated by both the EU and FDA, so it meets EU and U.S. food safety standards.
What is the Clean Label Project certification?
The Clean Label Project independently tests products for contaminants like heavy metals, pesticides, and plasticizers. Nara holds two certifications: the Purity Award and Pesticide-Free certification, verified through third-party lab testing.
Can I use EBT or SNAP to buy Nara at Target?
Yes. Nara Organics is an eligible formula for SNAP/EBT purchases at Target. You can also save with a Target RedCard (5% off) and Target Circle deals.
If Nara Organics formula is right for your baby, we’ll see you at Target
Choosing a formula is a big decision, and ultimately you’ll make a choice based on what’s right for your baby. If you want to hear from real families and their formula journeys, you can read hundreds of reviews from Nara families.
If you have questions or need help along the way, we’re here for you at hello@nara.com. Sending you a big hug 💙
